Alicia is a goldsmith that specializes in melting down old jewellery and turning it into something new. Her favourite part of making jewellery is seeing what it means to her clients: there’s always a story and a waiting adventure!

You can love the memories your old jewellery represents but not the jewellery. Love the jewellery but not the memories. Love the jewellery and the memories but want something new anyways. Hate the jewellery and memories and want to watch it burn. Not care about the jewellery and just be excited to recycle it.

Sometimes there is a story behind each design element and sometimes there isn’t! The custom jewellery process is different for everyone and that’s what what makes it special. Either way, recycling old jewellery gives it new life!

Each piece of jewellery is carefully designed and made in New West.